Fast-er Food October

by Lauren Mote

His website may be under construction, but the food and space definitely is not – let me introduce you to a good friend of mine, Kenneth Cho, loosely known in this city as “Kenny”. Having been a prominent part of Vancouver’s hottest restaurants including West, Lumiere and Chow, holding a Sommelier’s certificate and a Culinary Certificate, I guess it was just a matter of time before a guy like this faces the crowd and yells, “you know, I can do this too!!” – but this is well thought out; Kenny is not competing for advertising space in Van Mag, nor is he fighting off the restaurant scene yip-yappers on Urban Diner. He’s working for himself, creating the right concept – for the right demographic, it’s something new, it’s exciting and  it’s expandable – bravo Kenny, I think you hit the mark.

At Michi-Sushi, you can waltz up between the hours of 11am and 5pm (Monday – Saturday) and take your pick – what is he selling? Fresh sushi rolls. Kenny’s got the BBQ unagi (eel), spicy tuna, beef sashimi, etc.. For between $3-$4 each, or you can get a 3 roll combo for $9. After 5pm, the days’ items go on sale for “happy hour” (5pm-6pm daily). Depleting the days’ stock eliminates wasted food, and promotes business during the peak restaurant industy’s snack time before shifts start at 6:30pm nightly. Michi Sushi is translated to “Street Sushi or Street Food”, but the only way I have had the pleasure of enjoying take out sushi at lunch, before Michi, was sitting awkwardly with both knees touching to balance the plastic box on a bench in the park, being attacked by seagulls, and literally struggling to get the soy sauce on the roll and not my skirt. To top that off, the splinter one would inevitably get in their mouth from the cheap-o chopsticks. Michi is just so much easier. With Kenny’s “sushi-robot” (a culinary device, not a person) in the kitchen, the simplicity starts here before it ever reaches the consumer. With the ability to pump out roll after roll after roll without ever having to soak your hands, that’s pretty cool indeed. Did I mention Kenny’s trying to keep things healthy with brown and white rice? Fresh fish, vegetables, and condiments are kept in an overly sanitary prep area that any piece of food would be happy to hang out in.

Setting up shop just next to BIN 942 at Granville and Broadway, which also sees the express bus and the local bus stops right outside, guarantees Kenny’s walking traffic. The response has been amazing, and celebrating just 4 months of business, Kenny is pleased with the consumer feedback and word-of-mouth advertising; they just want one thing in return: more food and extended hours…

Look to Kenny’s Michi-Sushi at 1513 West Broadway in Vancouver’s South Granville neighbourhood, across from Chapters Bookstore.

“These rolls were made for walking…” – Kenny Cho

Michi-Sushi

info@michi-sushi.com

604.736.4244

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About Lauren Mote

Lauren has been an intricate part of the food industry for many years. Whether it’s behind the bar, in the kitchen, tasting and learning about wine, or sitting with her laptop writing food stories and reviews at the local coffee house, it was clear at an early age that Lauren’s professional and personal life would be completely consumed by the joy and passion of edibles.
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